The indigenous chicken breeds are hardy and adaptable, requiring minimal investment in terms of housing and feed. The main advantage of country chicken farming is that it is a cost-effective and sustainable method of poultry farming. The demand for country chicken is rapidly increasing in India due to the growing popularity of organic and locally sourced food. This method of farming involves raising indigenous chicken breeds that are well-suited to the local climate and environment. Country chicken farming, also known as desi murgi farming, is an emerging agricultural trend in India.